Founded in 1967 by the legendary Anant Pai, they are the pioneer in comic book storytelling for children in India, which has evolved into a cultural phenomenon today. Spanning 20 languages, the Amar Chitra Katha library boasts titles across epics and mythology, history, fables and humour, bravehearts, visionaries and ACK Junior. This partnership is also a small step towards helping export Indian culture by taking a unique and deep rooted cultural brand like Amar Chitra Katha to screens across the globe” This is our opportunity to realize that dream. Like millions of other people, I have grown up reading these iconic comics and as a child, imagined them with dynamic visuals and dramatic sound and action. Amar Chitra Katha is a household name in India with a diverse and celebrated library which deserves to be retold. Over the last four years, we have significantly pushed the envelope in curating and creating the most disruptive stories for Indian audiences that cut across genres and geographies.
Speaking on the announcement, Sameer Nair, CEO, Applause Entertainment said, “At Applause, we only strive to deliver the best in storytelling.
Amar Chitra Katha as animation contentĪfter disrupting the storytelling ecosystem with premium original series, popular book and international format adaptations, this partnership marks Applause Entertainment’s foray into animation taking the rich and varied content archive from Amar Chitra Katha to the global audiences, in a brand new avatar.
As a part of this collaboration, Applause Entertainment has acquired the license to the Amar Chitra Katha catalogue, comprising more than 400 titles, which will be developed and produced into animated content. Mumbai, August 19, 2021: Applause Entertainment, the content studio from the Aditya Birla Group, led by media veteran Sameer Nair has announced a landmark partnership with Amar Chitra Katha, the undisputed leader in the children’s publishing segment in India.